Jump Into the Right Gig
Project Focus
Brand Naming / Brand Identity / App Design / Brand Iconography / Social Campaign
The service industry is in a crisis. Ever since Covid, jobs are open but employees are harder to come by. How do you design an app, brand, and social campaign to convince a demanding workforce to come back to the gig economy?
Naming is especially important when an app is involved. Research taught us about the post-Covid mindset of the app's future user. They're a ‘gig-seeking’ person who demands jobs to be just right. ‘Gigaroo’ arose from the combination of jobs (gigs) with the frequency of changing work (‘hopping’ like a kangaroo). The app demanded carefully written language that satisfied not just the employees but also the employers. Social media was designed to be a collaboration of real employees posting and celebrating their new employment.
Gigaroo
