Green Dot Brand
Project Focus
Brand Identity / Brand Positioning / Sub-Brand Identity / Style Guide / Sales Strategy
How do you reorganize a leading behind-the-scenes fintech company whose products are breakthrough but remain unexplained? You'll find Green Dot find behind the fintech offerings of Apple, Uber, Walmart, Amazon and other A+ brands. However, its story is complicated and sometimes really hard to simplify.
We started with writing page after page, and came to a brand voice that was easy to implement internally and easy to understand externally – along with a logo and identity that was even easier to love.
Green Dot Bank
