Open Trading
challenge
How do you launch a startup fixed-income trading platform that’s been around for 12 years?
approach
We asked ourselves: what are bonds? More specifically, where are bonds? Bonds are the oldest way of financing everything, from infrastructures to schools to cities and everything in between. So why not put the product where bonds are? This campaign lasted five years and helped grow the stock price from $200 to over $500.
client
MarketAxess
services
Web Design
Communications Strategy
Campaign Development
Production
Film & Video
