Run & Reinvent
Project Focus
Product Campaign / TV / Display Advertising/ Landing Page
Tell the story of how small and middle size companies can afford BMC’s technology because they cannot afford to fail. Tell the story of how IT-ers all over are struggling to manage and keep up with their internal challenges.
Stay playful. Use a familiar saying to make the message stick. Make IT-ers the heroes of today’s business environments and put them fair and square on a pedestal.
BMC
