ViVO Health
Project Focus
Re-Launch / Brand Strategy / Brand Design / Website / Style Guide
Northwell Health, New York’s largest healthcare provider with more than 85,000 employees, was ready to enter the PBM (Pharmacy Benefit Manager) world. Five years before the call, we established the strategic groundwork for this endeavor. Now it was time to actually re-evaluate the market and make strategic changes in order to launch.
Using industry trends and research as well as Northwell’s own insights, we established ViVO Health PBM next to an already existing VIVO Pharmacy. This included brand voice, look and feel and a killer website linked to partners and the Northwell healthcare network. Armed with a new strategic positioning, the new brand is launching mid 2025.
Northwell Health
