X-Pro
Project Focus
Relaunch / Videos / Rebranding / Event Design / Marketing
MarketAxess has set the standard in electronic bond trading for 25 years now. The world’s top performing bond trading platform was up for an upgrade. Complete with a radical shift into AI, award-winning data, and custom protocols that gives every bond trader the freedom to execute their trade their own way - and get it off their desks. We were tasked to position this transformation through strategic branding, brand voice, brand films, event designs, digital marketing and web design.
The name X-Pro was a natural evolution when looking at their product offering and came from the client team. After studying the evolving product through demos and learning about the input MA's client’s were firing back, we understood very well that there’s no other on Planet Earth that comes even close. Since we do not know about extraterrestrial life so far, we got legal to approve our ‘best in the galaxy’ positioning. Results: It’s too early to tally up the numbers, but global enthusiasm is through the roof. There’s super high expectation when you are the industry leader and MarketAxess hit it out of the ballpark with X-Pro.
MarketAxess
