Take Us There
Project Focus
Employee Branding / HR Strategy / Internal (worldwide) Launch
Since their founding, MarketAxess had never focused on an internal employee brand campaign. It was high time to organize the company’s terrific culture for employees and future recruits.
An internal brand campaign is important for morale, helpful during recruitment, and serves as an employee compass. We started by looking from the inside out. Once we put the core of the company into words, we needed buy-in from employees. This is the part that took the longest, but ensured we were including all the right things. The company is a globally respected fintech, and has a playful side that we tapped into. The result was well received by all. Aron Leah, a London based illustrator, helped us establish the brand's visual voice.
MarketAxess
